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Definition
Redefined
#DefinitionRedefined is an empowering call-to-action for all Black women in the UK, to redefine and claim ownership of our own narrative. The national campaign is multifaceted with many ways you can get involved and support.
Assumptions about a particular group of people are often based on the observer's limited personal experiences or promulgated societal stereotypes. This is often the case when it comes to expectations of Black women and their personalities, experiences, and behaviours. The narrative about us is not our own. Black women in the UK are treated as if we were a monolithic group. On the contrary, we are the most diverse group on the planet with varied backgrounds, cultures, and socio-economic statuses, different experiences, opinions and more.
While society generalises Black women to embody certain stereotypes, such as being "loud" or "angry", these stereotypes do not apply to all Black women. Black women are just as likely to be soft-spoken, introverted, and non-confrontational as women of any other race. Extrapolating this, we could go further and say that when Black women are "loud" and "angry", oftentimes they have reason to be.
Black women face a form of disadvantage that is often hidden in plain sight. They are affected not only by racism and sexism, but by the combined effect of both, alongside economic inequality and poor health outcomes. These pressures do not sit separately. They build on each other. The result can be seen in lower pay, insecure work, long-term sickness, disciplinaries, dismissals, worse health (higher risk of Allostatic load), reduced savings, and fewer opportunities to build financial stability for themselves and their families.
Soul Purpose 360 is working to empower Black women to challenge and change the narratives that define us.
Our Campaigns
Single Light Exhibition
A contemporary narrative that celebrates our beauty and splendour, that acknowledges the diversity within our communities and challenges historical perceptions grounded in racist ideologies.
Owning Every Line
Anthology of Black Women's Writings. The anthology explores themes of identity, resilience, creativity, and justice. Contributors share deeply personal narratives that highlight both the challenges and triumphs of navigating intersectional discrimination in education, healthcare, employment, and society at large.
Owning Every Line
A National Commission on Black Women & Girls
Black women and girls in Britain face multifaceted challenges that intersect across various aspects of life, including healthcare, housing, education, economic opportunity and social justice. Despite their significant contributions to society, they continue to experience systemic barriers that hinder their full potential.
This initiative is part of the #DefinitionRedefined campaign that aims to address the unique challenges faced by Black women and girls and to develop comprehensive strategies for their empowerment and advancement. Soul Purpose 360 believes that a National Commission dedicated to Black women and girls is crucial to driving policy changes and initiatives that address these issues at both national and community levels.
